MHS - Company


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As a licensing agency, we represent intellectual property owners such as artists, illustrators, and owners of trademarks and brands (licensors) who want to see their properties reproduced on consumer products such as apparel, home furnishings and textiles.

	At MHS Licensing, we take a comprehensive approach to licensing. We work hard to manage all aspects of the business for our clients, and to structure deals that maximize their revenue. At the same time, our licensee partners (the companies that acquire rights to use our clients' properties) benefit from the use of unique images and the equity of our clients' names. This ensures healthy profits for our partners as well as for our clients.
	With over 250 active licensees and relationships with hundreds of additional manufacturers across a multitude of product categories we are able to work directly with the decision makers and get deals done.
	Through our dedicated staff of account managers, and our art production and accounting personnel we take care of all the daily tasks required to build a successful program, including creating style guides, accounting, artwork distribution, contract negotiation and more. This allows our clients to concentrate on doing what they do best - being creative.
	The International Licensing Industry Merchandisers' Association (LIMA) has nominated several of our client's licensing programs in such categories as "Best Overall License of the Year" and "Art License of the Year" at its annual Excellence in Licensing Awards.

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Licensing Consultant for Manufacturers

The team at MHS Licensing is made up of experienced professionals with a wide range of licensing, retail and product development backgrounds.

	Our Principals develop new licensing business and run our consulting practice.
	Our Account Executives manage our relationships with our licensees driving the daily business and contribute to our consulting practice.
	Our Production Department manages the flow of creative content in and out of the agency.
	Our Administrative Team keeps it all running smoothly.

PRINCIPALS OF MHS LICENSING

	Marty H. Segelbaum Marty has been active in the licensing industry for over 18 years. Prior to establishing MHS Licensing in 1995, Marty was the Director of Licensing at Zubaz, Inc., a sportswear manufacturer whose business grew from $1.8 million to $20 million in just three years through licensing. Marty has been recognized for his expertise and strategic approach to the business by industry publications such as License! magazine, which named him one of the "100 Most Influential Players" in licensing and featured him in its "40 Under 40" list of young licensing executives to watch. He is currently serving on the board of the Twin Cities Licensing Group, in Minneapolis.

	John D. Haesler John joined MHS Licensing in 2001 after a successful 12-year career at Target Stores. After holding several buying positions at Target, he was appointed Licensing Director for Target Corporation, where he was responsible for developing direct-to-retail programs such as Snowden and Anne Geddes for Target and Frank Lloyd Wright for Marshall Field's. In 2000 John was listed by License! magazine as one of the "100 Most Influential Players" in licensing. He is often asked to speak on retail and licensing at industry events. His expertise in developing brands and working with retailers give MHS Licensing a unique niche in the licensing industry.

CONTACT US
For more information on how to license the works of the artists featured on this site, the manufacturers MHS Licensing represents, outsourcing your licensing responsibilities, or to inquire about strategic business development, please contact:

Marty Segelbaum
President, MHS Licensing
11100 Wayzata Blvd, Suite 550
Minneapolis, Minnesota 55305
Phone: (952) 544-1377
FAX: (952) 544-8663
E-Mail: marty@mhslicensing.com