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MHS Licensing
MHS Licensing
About Us
MHS Licensing is one of the nation's leading full-service licensing and consulting agencies. We have three key areas of expertise: Art & Brand Licensing, Licensing Consultants for Manufacturers and Strategic Business Development.
The team at MHS Licensing is made up of experienced professionals with a wide range of licensing, retail and product development backgrounds.
Our Principals develop new licensing business and run our consulting practice.
Our Account Executives manage our relationships with our licensees driving the daily business and contribute to our consulting practice.
Our Production Department manages the flow of creative content in and out of the agency.
Our Administrative Team keeps it all running smoothly.
Marty H. Segelbaum Marty H. Segelbaum
Marty has been active in the licensing industry for over 18 years. Prior to establishing MHS Licensing in 1995, Marty was the Director of Licensing at Zubaz, Inc., a sportswear manufacturer whose business grew from $1.8 million to $20 million in just three years through licensing. Marty has been recognized for his expertise and strategic approach to the business by industry publications such as License! magazine, which named him one of the "100 Most Influential Players" in licensing and featured him in its "40 Under 40" list of young licensing executives to watch. He is currently serving on the board of the Twin Cities Licensing Group, in Minneapolis.
John D. Haesler John D. Haesler
John joined MHS Licensing in 2001 after a successful 12-year career at Target Stores. After holding several buying positions at Target, he was appointed Licensing Director for Target Corporation, where he was responsible for developing direct-to-retail programs such as Snowden and Anne Geddes for Target and Frank Lloyd Wright for Marshall Field's. In 2000 John was listed by License! magazine as one of the "100 Most Influential Players" in licensing. He is often asked to speak on retail and licensing at industry events. His expertise in developing brands and working with retailers give MHS Licensing a unique niche in the licensing industry.
For more information on how to license the works of the artists featured on this site, the manufacturers MHS Licensing represents, outsourcing your licensing responsibilities, or to inquire about strategic business development, please contact:

Marty Segelbaum
President, MHS Licensing
11100 Wayzata Blvd, Suite 550
Minneapolis, Minnesota 55305
Phone: (952) 544-1377
FAX: (952) 544-8663