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Licensing is a $100 billion plus business worldwide, consisting of a diverse range of properties from sports to characters. Savvy business owners and marketers use licensed properties as a strategic business tool to grow their business, break into new markets, and launch innovative new products.
Manufacturers rely on MHS Licensing to advise them in the search, evaluation, and acquisition of appropriate properties and brands. As a licensing consultant for manufacturers we have successfully negotiated deals on behalf of our clients in such categories as apparel, seasonal décor, home textiles, and sporting goods with major licensors such as:
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Character Properties |
Sports Properties |
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Anheuser-Busch |
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General Mills |
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Money Magazine |
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Polaris |
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American Greeting |
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DIC - Strawberry Shortcake |
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Disney |
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Hasbro |
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Marvel |
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Mattel |
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Nickelodeon |
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Sanrio - Hello Kitty |
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Scholastic |
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Sesame Street |
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Collegiate Licensing Company (CLC) |
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Licensing Resource Group (LRG) |
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Major League Baseball (MLB) |
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National Football League (NFL) |
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National Hockey League (NHL) |
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National Hockey League Players' Association (NHLPA) |
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Notre Dame University |
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Save time and money and increase your speed to market by relying on MHS Licensing's 30 years of combined experience and extensive network of contacts in the licensing industry. Working with your senior leadership, sales executives, and product developers we learn your business and become an extension of your marketing team, understanding both the opportunities and challenges to achieving your objectives.
Crafting a strategy including evaluation, property recommendations, and acquisition strategies, MHS Licensing negotiates financially advantageous deals that maximize profitability and minimize financial exposure. From identifying licensing opportunities to negotiating the deal to licensor product approvals, MHS Licensing remains your licensing advocate and problem solver.
The team at MHS Licensing is made up of experienced professionals with a wide range of licensing, retail and product development backgrounds.
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Our Principals develop new licensing business and run our consulting practice. |
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Our Account Executives manage our relationships with our licensees driving the daily business and contribute to our consulting practice.
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Our Production Department manages the flow of creative content in and out of the agency. |
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Our Administrative Team keeps it all running smoothly. |
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PRINCIPALS OF MHS LICENSING |
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Marty H. Segelbaum
Marty has been active in the licensing industry for over 18 years. Prior to establishing MHS Licensing in 1995, Marty was the Director of Licensing at Zubaz, Inc., a sportswear manufacturer whose business grew from $1.8 million to $20 million in just three years through licensing. Marty has been recognized for his expertise and strategic approach to the business by industry publications such as License! magazine, which named him one of the "100 Most Influential Players" in licensing and featured him in its "40 Under 40" list of young licensing executives to watch. He is currently serving on the board of the Twin Cities Licensing Group, in Minneapolis.
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John D. Haesler
John joined MHS Licensing in 2001 after a successful 12-year career at Target Stores. After holding several buying positions at Target, he was appointed Licensing Director for Target Corporation, where he was responsible for developing direct-to-retail programs such as Snowden and Anne Geddes for Target and Frank Lloyd Wright for Marshall Field's. In 2000 John was listed by License! magazine as one of the "100 Most Influential Players" in licensing. He is often asked to speak on retail and licensing at industry events. His expertise in developing brands and working with retailers give MHS Licensing a unique niche in the licensing industry.
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CONTACT US
For more information on how to license the works of the artists featured on this site, the manufacturers MHS Licensing represents, outsourcing your licensing responsibilities, or to inquire about strategic business development, please contact:
Marty Segelbaum
President, MHS Licensing
11100 Wayzata Blvd, Suite 550
Minneapolis, Minnesota 55305
Phone: (952) 544-1377
FAX: (952) 544-8663
E-Mail: marty@mhslicensing.com
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