MHS Licensing serves as a resource for major companies and brands by providing them strategic direction and execution including:
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Development and execution of marketing plans. |
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Identifying and expanding channels of distribution, including sales networks. |
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Identifying product opportunities based on consumer trends and competitor analysis. |
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Counseling on direct-to-retail licensing to major retailers. |
Capitalizing on more than 18 years of retail experience in department stores such as May Company (now Federated) and mass merchants such as Target Corporation, MHS Licensing is able to help our clients get business done.
Our services range from aiding Best Buy in the development of a new initiative to the launch and management of a leased shop in Marshall Field's (now Macy's) flagship State Street Store for the international brand, Designers Guild. Other clients include:
Kellé Company
The leading fashion forward dancewear manufacturer.
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Enhancement of marketing efforts including tradeshows and catalogs. |
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Long range planning including sales and customer service strategies as well as product development. |
Better Life Media
Self-improvement content provider via internet, in-room hotel videos, cable TV channel.
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Product assortment planning and development, management of introduction of new ecommerce site, establishment of fulfillment center and logistics. |
Libretto Holdings
High-end manufacturer of accessories and stationery.
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Creation of a business plan for new upstart catalog and ecommerce retailer including concept development (consumer target, merchandise assortment) and operations strategy (fulfillment, ERP, etc.). |
DIRECT TO RETAIL LICENSING
MHS Licensing has expertise in the development of direct-to-retail licensing arrangements, a growing trend in the industry. We are often retained as a representative for major brands to counsel them and introduce them to appropriate retailers. Clients include:
Isaac Mizrahi
Leading couture designer and television celebrity.
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Facilitated and negotiated partnership between Target Stores and Isaac Mizrahi resulting in the launch of Isaac Mizrahi at Target including apparel, shoes, accessories, pet products, and home products. |
Fred is Red
Junior's targeted graphics brand.
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Facilitated and negotiated partnership between Target Stores and Fred is Red, Inc. resulting in exclusive launch of sleepwear, accessories, apparel, school supplies and auto accessories. |
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Worked directly with the buyers and marketing to successfully manage and maintain the program. |
The team at MHS Licensing is made up of experienced professionals with a wide range of licensing, retail and product development backgrounds.
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Our Principals develop new licensing business and run our consulting practice. |
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Our Account Executives manage our relationships with our licensees driving the daily business and contribute to our consulting practice.
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Our Production Department manages the flow of creative content in and out of the agency. |
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Our Administrative Team keeps it all running smoothly. |
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