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Business Development

MHS Licensing knows the criteria retailers are looking for when considering Direct-to-Retail opportunities and we can help position your brand to meet those criteria.

Strategic Business Development for Manufacturers & Retailers

MHS Licensing serves as a resource for major companies and brands by providing them strategic direction and execution including:

  • Developing and executing marketing plans.
  • Identifying and expanding channels of distribution, including sales networks.
  • Identifying product opportunities based on consumer trends and competitor analysis.
  • Counseling on direct-to-retail licensing to major retailers.

Capitalizing on more than 18 years of retail experience in department stores such as Federated and mass merchants such as Target Corporation, MHS Licensing is able to help our clients get business done.

Business Development Consulting

Our services have ranged from aiding Best Buy in the development of a new initiative, to the launch and management of a leased shop in Macy’s flagship State Street store for the international brand, Designers Guild. Other clients have included:

A leading fashion forward dancewear manufacturer.

How we helped...

  • Enhancement of marketing efforts including tradeshows and catalogs
  • Long range planning including sales and customer service strategies as well as product development.

Self-improvement content provider via internet, in-room hotel videos, cable TV channel.

How we helped...

  • Product assortment planning and development, management of introduction of new ecommerce site, establishment of fulfillment center and logistics.

A museum exhibition company.

How we helped...

  • Developed and sourced a full line of themed merchandise for sales at the various venues

Direct To Retail Licensing

MHS Licensing has expertise in the development of direct-to-retail licensing arrangements, a growing trend in the industry. We are often retained as a representative for major brands to counsel them and introduce them to appropriate retailers. Clients have included:

Isaac Mizrahi

Leading couture designer and television celebrity.

  • Facilitated and negotiated partnership between Target Stores and Isaac Mizrahi resulting in the launch of Isaac Mizrahi at Target including apparel, shoes, accessories, pet products, and home products.

Fred is Red

Junior's targeted graphics brand.

  • Facilitated and negotiated partnership between Target Stores and Fred is Red, Inc. resulting in exclusive launch of sleepwear, accessories, apparel, school supplies and auto accessories.
  • Worked directly with the buyers and marketing to successfully manage and maintain the program.
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