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Licensing Consulting

“Since we began working together in 2004, MHS Licensing has proven to be strategic, extremely well-connected and savvy negotiators. Their guidance and efforts in licensing have helped us save money and significantly grow our business. Working with the MHS team is definitely a competitive advantage for us.” - Todd Grisoff, Owner/CEO, PTI Group, Inc.

“Since we began working together in 2004, MHS Licensing has proven to be strategic, extremely well-connected and savvy negotiators. Their guidance and efforts in licensing have helped us save money and significantly grow our business. Working with the MHS team is definitely a competitive advantage for us.” - Todd Grisoff, Owner/CEO, PTI Group, Inc.

"Marty Segelbaum of MHS Licensing, professionally and quickly obtained the MLB, Collegiate, and NFL licenses for my company. He has further helped us grow our business with his general consulting skills based on his many years of experience. Working with them over the last seven years has been a pleasure and we look forward to exploring more opportunities with them in the future." - Rick Milner, Owner, Maxx HD Sunglasses

"Marty Segelbaum of MHS Licensing, professionally and quickly obtained the MLB, Collegiate, and NFL licenses for my company. He has further helped us grow our business with his general consulting skills based on his many years of experience. Working with them over the last seven years has been a pleasure and we look forward to exploring more opportunities with them in the future." - Rick Milner, Owner, Maxx HD Sunglasses

License Acquisition/Consulting for Manufacturers

Licensing is a $150 billion plus business worldwide, consisting of a diverse range of intellectual properties from professional sports to entertainment brands. Savvy business owners and marketers use licensed properties as a strategic business tool to grow their business, break into new markets, and launch innovative new products.

Manufacturers rely on MHS Licensing to advise them in the search, evaluation, and acquisition of appropriate properties and brands. As a licensing consultant for manufacturers we have successfully negotiated deals on behalf of our manufacturing clients in such categories as apparel, seasonal décor, home textiles, fashion accessories, craft, and sporting goods with major licensors.

Examples of Entertainment Properties Acquired

  • Disney (e.g. Cars, Princess, Mickey Mouse)
  • Nickelodeon (e.g. SpongeBob Square Pants, Paw Patrol)
  • Marvel (e.g. Spiderman, The Avengers)
  • Sanrio (e.g. Hello Kitty)
  • Sesame Street
  • Hasbro (e.g. Transformers, My Little Pony)
  • Mattel (e.g. Barbie, Hot Wheels)
  • MGA Entertainment (e.g. Bratz, Lalaloopsy)
  • Peanuts
  • HiT Entertainment (e.g. Thomas The Tank Engine)
  • American Greetings (e.g. Strawberry Shortcake)
  • Scholastic
  • Lucas (e.g. Star Wars)
  • Viacom (e.g. Pimp My Ride)
  • CBS (e.g. Star Trek)
  • Fox (e.g. The Simpsons, Ferdinand)
  • Universal

Examples of Sports Properties Acquired

  • National Football League (NFL)
  • Major League Baseball (MLB)
  • National Hockey League (NHL)
  • Collegiate Licensing Company (CLC) – Colleges/Universities
  • Learfield Licensing Partners – Colleges/Universities
  • Fermata Partners – Colleges/Universities

Examples of Brand/Celebrity Properties Acquired

  • Kelly Clarkson
  • Margaritaville
  • Anheuser-Busch (e.g. Budweiser)
  • General Mills (e.g. Lucky Charms, Wheaties)
  • Kellogg’s (e.g. Froot Loops, Frosted Flakes))
  • Money Magazine
  • Polaris
  • Bob Marley
  • Live Nation (e.g. Rock Bands)
  • Tony Hawk
  • Hilary Duff
  • Hostess (e.g. Twinkies)
  • Old Bay
  • Nestle
  • Tootsie Roll
  • Thomas Kinkade
  • Designer - Susan Lenart Kazmer

Save time and money and increase your speed to market by relying on MHS Licensing's 50 years of combined experience and extensive network of contacts in the licensing industry. Working with your senior leadership, sales executives, and product developers we learn your business and become an extension of your marketing team, understanding both the opportunities and challenges to achieving your objectives.

Crafting a strategy including evaluation, property recommendations, and acquisition strategies, MHS Licensing negotiates financially advantageous deals that maximize profitability and minimize financial exposure. From identifying licensing opportunities through licensor product approvals and royalty reporting, MHS Licensing remains your licensing advocate and problem solver.

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