Marty has been active in the licensing industry since 1988. Prior to establishing MHS Licensing + Consulting in 1995, Marty was director of licensing at Zubaz, Inc., a sportswear manufacturer where he played a major role in acquiring licensed properties for the company as well as licensing out the intellectual properties they owned. Marty has been recognized for his expertise and strategic approach to the business by industry publications such as Li©ense! Global magazine, which named him one of the “100 Most Influential Players” in licensing and featured him in its “40 Under 40” list of young licensing executives to watch. He is a past board member of the Twin Cities Licensing Group and is a frequent speaker at national and local licensing events. Marty manages MHS’s license acquisition and consulting practice as well as key merchandise categories for our property owners.