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MHS to introduce new artist John Keeling at upcoming SURTEX

MHS Licensing & Consulting will be introducing artist John Keeling at the upcoming revamped and re-energized 2019 SURTEX at the Javits Center in New York City, February 3-6 (booth 3480).

“We are thrilled to kick-off the new year with the introduction of such a talented painter,” says Marty Segelbaum, President of MHS Licensing & Consulting. “John’s artwork has broad appeal and will be perfect on a multitude of products making his library ideal for many of the manufacturers we’ll meet with at these pivotal winter shows. As a former creative director for Hallmark, John knows product development and consumer appeal. ”

John Keeling is drawn to the transparency of watercolor. He is able to capture the essence of his subject, be it the fragility of a delicate flower or the devoted gaze of a beloved pet.

“Watercolor’s elusive and unpredictable nature make the medium both a challenge and a delight”. John continues, “I seek out both lost and found edges and intentionally balance controlled definition to draw in the viewer.”

John’s fresh watercolor style has broad appeal and is available for licensing on greeting cards, stationery, home textiles, bath ensembles, bedding and more.

In addition to new artist John Keeling, MHS Licensing & Consulting will also be introducing new images from their already successful and highly sought-after artist brands at SURTEX. Collectively their proven art properties generate over $120 million in annual sales through their licensee partners.

MHS Licensing & Consulting is one of the nation’s leading licensing and consulting agencies specializing in representing popular artists and advising manufacturers in the search, evaluation and acquisition of new properties and personalities. 

For more information on MHS Licensing & Consulting and the properties they represent or their consulting practice, visit their website at

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