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SURTEX SUCCESS: New dates benefit many!

The first ever SURTEX in February has come and gone and MHS couldn’t be more thrilled with the results of the show.

While there was some trepidation early on regarding the tradeshow's move from May to February, everyone involved was very pleased with the foot traffic, quality of the companies in attendance, and most importantly the reaction to the volume and quality of artwork presented. Even the weather cooperated with spring-like temperatures in New York. 

Several manufacturers from industries like fabric and tabletop commented on how the timing was even better as it allowed them to get out in front of their development schedules. 

The reactions were strong to new offerings from artists Amylee Weeks, Jetty Home and Jen Montgomery. Stephanie Ryan’s introduction of 26 new collections, presented in a life journey story, was unilaterally applauded. 

MHS debuted new artist John Keeling and his portfolio of fresh watercolors. There was also a buzz surrounding new art brand Fluidity as well as The Art of Marbling, making their mesmerizing hand-made designs one of the hottest trends at the show.

“We were so proud to present our artists’ work at SURTEX. Because of the new show timing, they had to work through the holidays to create new work for January and February and they really rose to the challenge,“ said Marty Segelbaum, President of MHS Licensing. “They never cease to amaze us with their talents and work ethic.”  

MHS looks forward to finalizing the discussions initiated at SURTEX and collaborating with its licensee partners on exciting new merchandise programs. 

MHS Licensing & Consulting is one of the nation’s leading licensing and consulting agencies specializing in representing popular artists and advising manufacturers in the search, evaluation and acquisition of new properties and personalities. 

For more information on MHS Licensing & Consulting and the properties they represent or their consulting practice, visit their website at

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