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MHS to introduce new artist Bethany Joy at SURTEX, booth 3286

Artist Bethany Joy’s vibrant and inspirational paintings will be on display during the anticipated 4-day event, February 2-5

MHS Licensing & Consulting will be introducing mixed media abstract painter Bethany Joy at SURTEX February 2-5, at the Javits Center in New York City (booth #3286).

Bethany Joy is a mixed media painter, who expresses joy through painting vibrant abstracts, flowers and inspirational quotes. 

“We are thrilled to begin the new year and decade introducing such a bright and colorful artist,” says Marty Segelbaum, President of MHS Licensing & Consulting. “We feel Bethany’s portfolio of fresh and trending abstract paintings will be a big hit with manufacturers at these all-important winter tradeshows.” 

Bethany’s fresh and vibrant paintings have broad appeal and are available for licensing on greeting cards, stationery, home textiles, bath ensembles, bedding and more. 

Bethany mainly creates with acrylic paint; however, she loves experimenting and introducing pastels, watercolors, oils, and other materials within her paintings to add different textures. The process of painting is very playful and spontaneous for her. 

In addition to new artist Bethany Joy, MHS Licensing & Consulting will also be introducing new images from their already successful and highly sought-after artist brands at SURTEX. Collectively their proven art properties generate over $122 million in annual sales through their licensee partners.

MHS Licensing & Consulting is one of the nation’s leading licensing and consulting agencies specializing in representing popular artists and advising manufacturers in the search, evaluation and acquisition of new properties and personalities.

For more information on the properties they represent or their consulting practice, go to

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