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MHS Licensing Celebrates 15 Year Anniversary

MHS Licensing is proud to be celebrating its 15-year anniversary in 2010. Started in 1995, primarily as a sports marketing and licensing company, MHS Licensing has evolved into an internationally recognized licensing and consulting agency. While representing such high profile artists and brands as Judy Buswell, Tina Higgins, The Hautman Brothers, Smirk and The Girls™, MHS became a key player in the high growth licensing industry.

Marty Segelbaum, President and founder of MHS Licensing, left a sports apparel company fifteen years ago to strike out on his own “with nothing but a rolodex and an enthusiasm for making deals.” In 2001, Segelbaum brought in John Haesler, formerly of Target Stores, Inc., as partner. With Haesler onboard, MHS Licensing was able to expand its capabilities tremendously. Adding support staff and Account Executives since then has allowed them to service their 250 licensees and continue to grow.

Today MHS Licensing represents over 30 artists and brand owners and manages an archive of over 20,000 images. Currently ranked as one of the Top 125 Global Licensors as reported by License! Global, MHS Licensing has been instrumental in a number of direct to retail licensing programs and was nominated for such awards as “Top Art Property of the Year” by LIMA. In addition to art licensing, they also specialize in advising manufacturers in the search, evaluation and acquisition of new properties and personalities.

Segelbaum attributes MHS Licensing’s success to the hard work of his talented artists and staff, the ability of his company to capitalize on trends in the marketplace and the relationships they have developed over the years. He says, “We are fortunate to work with and to represent some really wonderful and talented people on both the artist and the manufacturing side. I’m really looking forward to the next fifteen years.”

For more information on MHS Licensing, visit them online at

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