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MHS Licensing: Top 125 Global Licensor

MHS Licensing was included in License! Global’s annual ranking of the world’s largest licensors thanks to worldwide sales exceeding $96 million.

Article by: Tony Lisanti, License! Global

The Top 125 Global Licensors, the exclusive annual retail sales ranking of the world’s largest owners of intellectual property from License! Global, boasts the addition of 20 new licensors and reinforces the widespread popularity and growth of brand extensions across a multitude of sectors and retail channels.

Included on the list for the first time are billion-dollar licensors Procter & Gamble, Weight Watchers, the National Hockey League and U.S. Polo Assn.; entertainment licensors Disney ABC Television Group, Toei Animation, Shine 360, Studio 100, C3 Entertainment, ESPN, Mind Candy, HGTV and DHX Wildbrain; CPG companies PepsiCo, Reynolds, Anheuser-Busch and Jelly Belly; plus Art Impressions, MHS Licensing and RAC, the U.K.’s auto organization.

These licensors represent dozens of properties, whether classic TV shows or new apps, that have grown significantly over the past few years. They also represent an additional $10.5 billion in retail sales of licensed products worldwide to the Top 125 report, which is well on its way to becoming the prestigious Top 150 Global licensors list, a milestone that License! Global expects to reach in 2013 as new properties continue to grow and expand licensing initiatives worldwide.

The Top 125 Global Licensors accounted for more than $192 billion in retail sales of licensed products worldwide in 2011. An impressive 50 global licensors reported retail sales of $1 billion or more.

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