Buck Wear

Objective: Utilize licenses as a point of differentiation against the competition in the heavily crowded apparel product sector.

Execution: Leveraging Buck Wear’s unique distribution channels, identified and acquired specific national corporate lifestyle brands like Jeep/Ford/Chevy, entertainment brands like Willie Nelson, and regional food/beverage brands like Old Bay/Cholula/Stubbs, all with dedicated consumers, that appeal to Buck Wear’s retail customer base and its shoppers. These have resulted in tens of millions in incremental wholesale dollars.