Maxx Sunglasses

Objective: Grow existing multi-million dollar generic business through licensing

Execution: Identified existing account base and assessed appropriate licenses to maximize opportunities.

• Had account base of 5,000 individual stores, including golf, tennis pro shops, sporting goods. 
• Professional sports leagues were natural fit but pro leagues already had multiple sunglass licensees.
• Successfully presented “good, better, best” strategy to MLB and  NFL to secure the licenses.
• Acquired over 30 collegiate institutions for MAXX.

"Marty Segelbaum of MHS Licensing, professionally and quickly obtained the MLB, Collegiate, and NFL licenses for my company. He has further helped us grow our business with his general consulting skills based on his many years of experience. Working with them over the last seven years has been a pleasure and we look forward to exploring more opportunities with them in the future."

- Rick Milner, Owner, Maxx HD Sunglasses