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Art & Brand Licensing

"The team at MHS Licensing offers great direction, support and are very motivational. Their network of contacts in all categories of merchandise is extensive and their honesty and professionalism reflects kindly on me." - Tina Higgins, Artist/Designer

"The team at MHS Licensing offers great direction, support and are very motivational. Their network of contacts in all categories of merchandise is extensive and their honesty and professionalism reflects kindly on me." - Tina Higgins, Artist/Designer

"MHS Licensing's strategic plan for our brand maintains its integrity while maximizing the financial potential. Respect for our work is very important and MHS ensures all parties understand that. We've enjoyed a long and profitable relationship with them since 1995." - Jim, Bob, Joe Hautman (Hautman Brothers)

"MHS Licensing's strategic plan for our brand maintains its integrity while maximizing the financial potential. Respect for our work is very important and MHS ensures all parties understand that. We've enjoyed a long and profitable relationship with them since 1995." - Jim, Bob, Joe Hautman (Hautman Brothers)

As a licensing agency, we represent intellectual property owners such as artists, illustrators, and owners of trademarks, patents and brands (licensors) who want to monetize their intellectual properties by licensing their use to manufacturers of consumer products such as home furnishings, gifts, and textiles.

At MHS Licensing, we take a strategic approach to licensing the Art Brands we represent:

  • Through collaborative discussions with our licensors we understand what their objectives for their licensing programs are and then formulate a road map on how to accomplish them.
  • We develop a brand positioning plan, identify the categories of merchandise that offer the most potential and pursue deals with the leaders in those categories.
  • We work hard to manage all aspects of the business for our licensors, and to structure deals that maximize their revenue. At the same time, our licensee partners (the companies that acquire rights to use our licensors' properties) benefit from the use of unique images and the equity of our licensors' properties. This ensures healthy profits for our partners and for our licensors.

With over 400 active licensees and relationships with hundreds of additional manufacturers across a multitude of product categories we are able to work directly with the decision makers and get deals done.

"For nearly 15 years, MHS Licensing has been a very important licensing partner for us. The artists and brands they represent are among the best in the business. Marty, John and the entire MHS team are always professional, responsive and eager to understand our artwork needs. They are truly a pleasure to work with." - Sue Todd, Magnet Works

"MHS Licensing is widely recognized as one of the top art licensing agents in the business. They are knowledgeable, responsive, and a joy to work with. They work intelligently to create deals that are mutually beneficial for their artists and their manufacturers. We've enjoyed a great partnership for more than 20 years." - Susan January, Leanin Tree

Through our dedicated staff of account executives, and our art production, accounting, and administrative personnel we take care of all the daily tasks required to build a successful program, including creating style guides, artwork distribution, contract negotiation and management, accounting and more. This allows our licensors to concentrate on doing what they do best - being creative!

The International Licensing Industry Merchandisers' Association (LIMA) has nominated several of our licensors’ licensing programs in such categories as "Best Overall License of the Year" and "Art License of the Year" at its annual Excellence in Licensing Awards.

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