All Case Studies

All Case Studies

case studies

seasonal products

PTI Group, Inc.

Objective: Position PTI Group as category leader in seasonal décor through licensing.

Execution: Identified objectives of PTI, developed appropriate strategy for accomplishing those objectives, identified targeted properties...



Objective: Utilize licenses as a point of differentiation against the competition in the heavily crowded apparel product sector.

Execution: Identified and acquired corporate lifestyle brands with dedicated customer base, and regionally popular food/beverage brands...


Diamond Art Club

Objective:  Diamond Art Club was growing quickly but needed to differentiate itself from the lesser quality, much smaller competitors in their space. 

Execution:  MHS really emphasized Diamond Art Club’s superior SEO and technical marketing expertise and their better quality positioning in the ...

Home Decor

A&M Wholesale

Objective: Achieve accelerated growth through licensing.

Execution: A&M’s core business was American nostalgic aesthetic. We identified and acquired corporate brands with long histories in different sectors...

Food/Gift Sets

Bay Island, LLC

Objective: Grow business through branded programs using Bay Island’s innovative product development ability.

Execution: Identified and acquired food sector properties with multiple brands.

stationery + craft + activity

Horizon Group USA

Objective: Provide “solutions” to client’s category weakness “problems”.

Execution: Identified category opportunities by retailer with Horizon’s existing key accounts.


Maxx Sunglasses

Objective: Grow existing multi-million dollar generic business through licensing.

Execution: Identified existing account base and assessed appropriate licenses to maximize opportunities...