Objective: Position PTI Group as category leader in seasonal décor through licensing.
Execution: Identified objectives of PTI, developed appropriate strategy for accomplishing those objectives, identified targeted properties...
Objective: Utilize licenses as a point of differentiation against the competition in the heavily crowded apparel product sector.
Execution: Identified and acquired corporate lifestyle brands with dedicated customer base, and regionally popular food/beverage brands...
Objective: Diamond Art Club was growing quickly but needed to differentiate itself from the lesser quality, much smaller competitors in their space.
Execution: MHS really emphasized Diamond Art Club’s superior SEO and technical marketing expertise and their better quality positioning in the ...
Objective: Achieve accelerated growth through licensing.
Execution: A&M’s core business was American nostalgic aesthetic. We identified and acquired corporate brands with long histories in different sectors...
Objective: Grow business through branded programs using Bay Island’s innovative product development ability.
Execution: Identified and acquired food sector properties with multiple brands.
Objective: Provide “solutions” to client’s category weakness “problems”.
Execution: Identified category opportunities by retailer with Horizon’s existing key accounts.
Objective: Grow existing multi-million dollar generic business through licensing.
Execution: Identified existing account base and assessed appropriate licenses to maximize opportunities...
